Motion Design

Alaska’s Northern Lights

Promotional Animation | 1 minute

In my role at Collette, I’ve had to advocate for the use motion and animation. The goal was a video highlighting the story Merrin shared, but it wouldn’t land well since there was no appropriate B-Roll. I pushed for a sweet, simple animation. The result was a CTV ad that remains one of our most popular and the prime example of what we can do when thinking outside of the box to bring our Tour Manger’s and traveler’s stories to life. All in a one-week turnaround!